We are recruiting for our client, a prominent player in the FMCG sector, specializing in the production and distribution of premium liquor products.
Brief Overview
Our client is a part of a reputable group with a rich history of building innovative and high-quality brands across various markets. They are known for their exceptional standards, strategic approach to business, and commitment to delivering top-notch products that resonate with consumers.
Job Purpose
The Brand and Activation Manager will lead the planning, execution, and evaluation of brand marketing and activation strategies for all existing and new liquor products. The role involves building brand equity, driving market penetration, and ensuring consistent consumer engagement in line with the company’s goals.
Key Responsibilities
o Develop and implement comprehensive brand and activation strategies for liquor products.
o Manage end-to-end brand campaigns, ensuring alignment with overall marketing objectives.
o Oversee the planning and execution of in-market activations, trade shows, and promotional events to drive product visibility and consumer engagement.
o Collaborate with cross-functional teams to create compelling marketing materials, including digital, print, and in-store assets.
o Conduct market research and competitive analysis to identify trends, consumer preferences, and growth opportunities.
o Establish relationships with key industry stakeholders, including distributors, retailers, and event organizers.
o Monitor and evaluate campaign performance, providing insights and recommendations for continuous improvement.
o Manage brand budgets, ensuring optimal allocation of resources to achieve maximum ROI.
o Ensure compliance with regulatory requirements and maintain the integrity of brand messaging.
Qualifications
o Bachelor’s degree in Marketing, Business Administration, or a related field.
o 7–10 years of proven experience in brand management and activations within the liquor industries.
o Strong knowledge of consumer trends, marketing strategies, and activation techniques specific to FMCG.
o Excellent project management skills, with the ability to handle multiple campaigns simultaneously.
o Proficiency in digital marketing tools, analytics, and CRM platforms.
o Exceptional communication, negotiation, and relationship-building skills.
o Creative and strategic thinker with a results-driven mindset.
o Strong understanding of the Nigerian market and distribution channels within the liquor sector.
Key Skills
o Brand Strategy and Execution
o Trade and Consumer Marketing
o Event Planning and Activation
o Market Research and Analysis
o Budget Management and ROI Tracking
o Stakeholder Relationship Management